That's exactly what I've asked myself, when I found these natural superstars in Bali. I created PĀOUP after a long phase of losing and finding myself – achieving what many would call success: working in a big international agency, building a name, and ticking all the boxes of modern life. But despite all that, I burned out.

So I quit everything, packed my bag, and set off on a personal journey. In the meantime that entrepreneurial spark inside me never really went out – it even got bigger when I stumbled upon a random coffee shop in Bali offering scoops of Lion's Mane in my coffee. And that's when I began diving deeper into that world.

How could it be that these ancient ingredients, used for centuries to boost focus, resilience, and overall well-being, have almost all the benefits we’re desperately searching for – yet hardly anyone seems to know about them?

That question became my starting point. And my answer was clear: Bring'em to Europe and the rest of the world!